Georgetown Cupcake Essay Example | Topics and Well Written Essays - 2500 words

Georgetown Cupcake - Essay Example Introduction The paper intends to provide an overview of an American bakery company, i.e. Georgetown Cupcake’s current status in the market, their history, along with the products and services they offer to satisfy the needs of the customers. The study also analyses the marketing strategies of Georgetown Cupcake. The study further concentrates on the weaknesses and threats of this organization with the intention to develop an effective market plan. History of Georgetown Cupcake Georgetown Cupcake was established by the two sisters, named Katherine Kallins and Sophie LaMontagne in Georgetown, Washington DC. These sisters are very passionate about preparing the cupcakes and designing them beautifully to turn them as artful and delicious as well. Both the sisters were encouraged and inspired by their grandmother to commence Georgetown Cupcake and hence they established it on February 2008 as decade’s first and the single cupcakery (Georgetown Cupcake, â€Å"The Cupcake Sisters†). Georgetown Cupcake maintains a healthy relationship with their community participating in most of the events in their neighborhood. Georgetown Cupcake also supports the national charitable organizations and the local charitable organizations too. They have already earned sustainable goodwill in the US market as their products are also loved and praised by their consumers. Thus, the organization has also earned substantial customer satisfaction within its short-term performance (Georgetown Cupcake, â€Å"The Cupcake Sisters†). They have donated more than 10,000 pieces of cupcakes to charitable organizations and other charitable causes. Georgetown Cupcake assists the government in reducing the unemployment rate to an extent. They offer various facilities and benefits to the employees serving them with health insurance amenities, paid vacations and sick leaves, along with invitations to special occasions and events. Georgetown Cupcake also praises and gives awards to the employee s on the basis of their performance and tends to encourage and motivates them for their better contribution to the productivity of the organization (Georgetown Cupcake, â€Å"The Cupcake Sisters†). The Market Scenario of Georgetown In Georgetown, Georgetown Cupcake faces competition from other well known bakery organizations. Some of the major competitors in its target market are Baker and Wired, Georgetown Scoops and Sprinkles. The community of Georgetown is observed to be enthusiastic cake lovers. At times, experts have also observed that the bakery market dominates other junk food markets. Moreover, the product seems to be cost effective to the consumers as well as easily available as stated by the residents of the Georgetown. Besides, another reason behind the growth of the market is that a standard cake consumes thirty five to forty minutes to be baked, whereas the cupcakes consume hardly ten to fifteen minutes to be baked. On the similar context, according to the bakers , the standard cakes requires a certain span of time, i.e. at least one hour to be decorated for final presentation, whereas cupcakes take only 20 minutes to be made consumable (Key, â€Å"Cupcake-Mania Sweeping the Streets of Georgetown†). Georgetown Cupcake has already acquired a large market share than the other competitors. For instance, in US, a huge amount of customers await in the queues in front of the shop to purchase the cupcakes. Georgetown Cupcake is well reputed as DC cupcakes among tourists visiting the city. However, Georgetown Cupcakes can also be observed to possess certain advantages along with few disadvantages in relation to its organizational operations. For instance, one of the competitors of the organization, i.e. Georgetown Scoops claims that they bake the best cupcakes in town. They have also applied a

Did Lebanon fall apart in the 1970s and 1980s because of the Essay

Did Lebanon fall apart in the 1970s and 1980s because of the Arab-Israeli conflict - Essay Example The Arab-Israeli conflict had a direct hand in the political instability which developed in Lebanon since, as an Arab country, it came to be pulled into the conflict.i Lebanon, in an attempt to show solidarity with the Palestinians because of Israeli occupation got themselves in the wars, which the Arab states of Jordan, Egypt, and Syria launched against Israel. Despite the fact that the Lebanese army did not do much during this conflict and its success was minimal, it came to become one of the havens for the Palestinian liberation movements. While these groups were provided with a safe haven in Lebanon, their strength within the country grew so much that they started getting involved in the local political affairs. The arrival of these groups as well as the influx of Palestinian refugees increased the sectarian tensions, which were lurking just beneath the surface of the Lebanese society. One of the most significant events that developed from the Arab-Israeli conflict and came to be a contributing factor in the destabilization of Lebanon is that which led to the Black September in Jordan.ii When the Jewish state was formed in 1948, the remaining Palestinian territories came under the control of Jordan and Egypt, with the former occupying the West Bank for maintaining its own security. Jordan had quite a large number of Palestinian refugees, who formed about half of its population, and when it occupied the West Bank, the Palestinian population doubled to form one third of the total Jordanian population. This country suddenly found itself in a situation where its native population had become a ruling minority. This situation inevitably led to a conflict between the two groups that formed the population of Jordan, especially when the Palestinian Liberation Organization (PLO) established itself within the country. Black September is the conflict, which arose between the Jordanian government of King Hussein, and the